British motoring brand Aston Martin teamed up with Quintessence Yachts to create a stunning new powerboat, the AM37. The ‘worldwide preview’ of the luxurious boat is taking place at the prestigious design expo, Salone del Mobile in Milan, this week
Famed for its iconic design and powerful engines on land, Aston Martin has now taken to the water.
In partnership with Quintessence Yachts, Aston Marin is launching a new powerboat, the AM37, which has is having its 'worldwide preview' at Milan Design Week, Salone del Mobile, this week.
The AM37 has been designed to ‘challenge the status quo of the nautical world’, with years of research and development going into fusing the maritime and automotive worlds. An innovative blend of style, elegance and engineering, the AM37 with its sleek lines looks set to be the ultimate in powerboat performance, comfort, luxury and functionality.
Of course, you would expect nothing less from Aston Martin.
“It is true that a beautiful, simple shape is critical to a product’s success but it must also have drama, which is provided by surface language, proportions, and through the choice of exciting materials,” commented Aston Martin CCO, Marek Reichman.
“The most important attribute for Aston Martin is the language of design and we have transferred this language into AM37. The new powerboat represents the ideal combination of luxurious and technical materials, generating a powerful yet understated finished product.”
This sentiment was echoed by CEO of Quintessence Yachts, Mariella Mengozzi. “At Quintessence Yachts we translate design in functionality and technology to enhance the customer experience,” she said. “We’re proud to present elements of the AM37 at Milan Design Week, a boat that represents an entirely new concept for the yachting world.”
It seems that the new trend for luxury powerboats will be making a speedy turn in the direction of British design and engineering. You heard it here first.