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Christmas shopping at Raishma: An Exclusive Reader Event

In partnership with The Marylebone & Fitzrovia Magazine, Raishma & Luxury London present a champagne shopping event, sparkling with special offers and showstopping party dresses in Marylebone 

The devil is in the detail, or so they say  – something which Raishma Islam, founder of couture-led fashion label Raishma, is testament to. Her eponymous brand was founded in 1998 to celebrate imagination, individuality and skill by combining traditional Asian heritage with contemporary silhouettes and design. Islam worked as the assistant designer to Elizabeth Emanuel (who famously created Princess Diana’s wedding dress) before deciding to launch her own brand specialising in bespoke evening and occasionwear, as well as wedding attire handmade in India. Since then, her couture designs have revolved around beautiful fabrics, intricate beadwork and embroidery, and have graced the pages of Vogue. They have also proved a hit from the red carpet to the runway – and even among the Royal family (everyone from HRH Princesses Beatrice and Eugenie, to Hollywood royalty Goldie Hawn has worn Raishma creations).

Today, Raishma’s couture designs and bridal collections have given way to a ready-to-wear diffusion line of more affordable, versatile pieces that demonstrate exquisite attention to detail: including beautifully-cut beaded tops, silk scarves and vibrant, embroidered kaftans; perfect for running the gamut of the party season and beyond. Whether you’re attending a gala function, formal dinner party or cocktail soirée, Raishma has beaded tops and glittering gowns to fit the bill. 

To fully showcase the expanded ready-to-wear and couture offerings, Raishma’s first boutique opened in Marylebone in spring 2017. The compact but elegant space is spread over two floors, decked out with marble, raindrop chandeliers and sketches of elegant gowns lining the walls. 

The first floor houses the ready-to-wear and resort collections of fashion and accessories. The bridal and couture collections await downstairs. Here, the rails are filled with ethereal, bohemian-inspired, intricately embellished creations in tulle and lace, which sets the scene for bespoke, made-to-order bridal appointments. Islam and her specialist fitter Sharon Lakhanpal work closely with brides each year; together they have created more than 2,000 bespoke wedding dresses over the past decade. 

Capturing a sense of occasion is what the brand does best, and this is reflected in the retail experience itself. Regular invitation-only shopping events, for example, often have stylists and hair and make-up artists in attendance to offer guidance on how to put together a complete party look. Raishma favours a personal approach – one that you won’t find on the high street. True craftsmanship takes time, and its appreciation shouldn’t be rushed.

Join Raishma & Luxury London for a day of Christmas shopping 

This Thursday 14 December, join Raishma for a private champagne shopping event in partnership with Luxury London and The Marylebone & Fitzrovia Magazine. The exclusive event will showcase Raishma's new occassionwear collection, as well as offering a 20 per cent discount on purchases made in-store. All guests will receive a gift bag containing a beautiful accessory to take home. Ready, set, shop... 

The invitation-only event will take place 11.30am-2pm and 6-9pm. RSVP to raishma@rwmg.co.uk

Ready-to-wear collection from £125; bridal collection from £390; bridal couture from £4,000 73 York Street, W1H, www.raishma.co.uk

Written in partnership with Raishma