As the Square Mile prepares for a rally of classic cars and supercars to enter the Honourable Artillery Company gardens, we discover what visitors can expect at City Concours plus two-for-one tickets with our exclusive offer code
On 8 and 9 June this year, the gardens of the Honourable Artillery Company in the City will turn into a playground for car lovers.
The motoring garden party called City Concours is the brainchild of the team behind Concours of Elegance, one of the top rated classic car events in the world.
Celebrate the finer things in life such as the latest supercars to legends of Formula 1 and Le Mans, alongside artisan goods, art and luxury watches, all with the backdrop of the (hopefully) sunny City skyline.
Here, Andrew Evans, Director of City Concours, answers our questions:
What are the Concours events and where do they come from?
The team behind the Concours, Thorough Events, produce three very special events around the subject of cars, of which the City Concours is the latest. The family jewel is something called the Concours of Elegance, which is in its fifth year. Its destination changes every year, it’s been at Windsor Castle, Hampton Court Palace, St James’s Palace and Holyrood Palace – it’s the foundation of the business. It’s a very exclusive event, which brings owners and enthusiasts of classic and modern cars all together. Last year, we launched the Gulf Concours at the Burj Al Arab in Dubai and this year is the launch of City Concours in London.
What kind of people are you expecting to come to City Concours?
The profile of the audience changes per its geography but there are themes that run through the events. We’re bringing this to the City because the event is profiling an audience which might not go to the other shows. We’re targeting a very high-net-worth demographic of City professionals and it’s encouraging them to liberate their passion. First and foremost it’s about the cars but also the event itself at the Honourable Artillery Company (HAC) is a great setting. It is a beautiful oasis within walking distance of Liverpool Street and Moorgate. I like to describe it as a beautiful automotive garden party in the City, it’s decadent and high quality. The HAC is unlike anywhere else in the City. It has such a vast expanse of manicured lawns across a six-acre site. It’s a historic military site which houses a regiment that performs ceremonial duties and its an armoury as well.
What’s the difference between this event and Concours of Elegance?
There won’t be an emphasis on pre-war cars here. This is more aimed at high-net-worth individuals, aged 30-55, who want to exercise their passion for cars, 1960s models onwards. There will be supercars lining the entrance to the site.
What cars can we anticipate to see?
I wouldn’t want to focus on any car in particular, but for a glance at the spectrum, there will be a Mercedes SL Gullwing at one end of the supercar league to a LaFerarri (Ferrari’s latest creation) at the other. But it’s important that the audience realise there’s more to this event than cars; we’ve got amazing hospitality, pavilions for art, luxury goods and watches. And Taittinger has just been confirmed as a partner so it’s a great opportunity to have some bubbles too.
Exclusive reader ticket offer:
• Two-for-one on £35 entry tickets
• 20 per cent off Breakfast in the City tickets, including breakfast service, private or shared tables and all-day access. Originally £102, reader offer £82
• 20 per cent off Concours Alfresco Lunch tickets, including a Champagne reception, an outdoor food section featuring a summer sizzle menu, half a bottle of wine with lunch and all-day access. Originally £226, reader offer £170