Is this the ultimate in luxury shopping at the famous Knightsbridge department store?
The windows and second floor of Harrods have been transformed into a luxury property showcase for Dubai developer Emaar Properties for the second time.
Following on from the success of Emaar’s 2016 property showcase at Harrods, selling Dubai homes to shoppers at the Knightsbridge department store, the current exhibition is double the length and twice as impressive as before.
The new marketing suite features detailed scale models of new residential towers in Downtown Dubai and Dubai Creek Harbour as they will look when completed by 2020. Peruse the new-build properties in proximity to Dubai amenities and cultural highlights such as The Dubai Mall, Dubai Opera and The Dubai Fountain - the tallest performing fountain in the world.
The 1,200 sq ft sales suite features wooden flooring, a Versace carpet, marble coffee table and silver-cream sofa and feature chairs, so you can shop for your place in the sun in style.
“Our 2017 Emaar showcase at Harrods promises to be the most spectacular property exhibition undertaken in the store in recent years and it is a “must see” exhibition for visitors to London,” says Ahmad Al Matrooshi, Managing Director of Emaar Properties. “Buying a home in Dubai provides London purchasers with an exceptional lifestyle providing 365 days of sunshine, stability and tax free status. This is why each year more residents from the UK choose to buy a home in Dubai and live in the Emirate either full time, part-time or for holidays.”
Simon Barry, Head of New Residential Developments at Harrods Estates says: “Homes in Dubai are a third of the price of a typical new build London apartment and the Emaar offering is outstanding since the brand is renowned for developing high quality lifestyle communities rather than simply residential developments. The 2016 sales exhibition with Emaar attracted buyers from London, continental Europe, the Middle East and Asia and we expect this pattern to be replicated in 2017.There is no other department store in the world like Harrods, where someone can come in and buy a property.”
Simon Barry continues: “Just as London is the destination city of choice for visitors to Europe, Dubai is the destination of choice for visitors to the Middle East; they are twin world-cities. Dubai offers Londoners a compelling opportunity to invest in the financial capital of the Middle East, a place of stability, with a varied population and one of the most popular destinations for British expatriates in the world. Dubai has a diverse economy, well-regulated financial system, strong mortgage market and is expected to grow leading up to the Dubai World Expo in 2020. Most important is Dubai’s openness to the world and willingness to attract private investors.”