As 007 returns to the big screen this month for another slice of the action, take a closer look at some of the brands helping to ensure the secret agent’s suave image remains intact
Being associated with Bond and the films that bring him to life has proven lucrative for many, with niche labels that are quietly going about their business finding themselves thrust into the spotlight. British brands are able to showcase high-quality manufacturing to a much bigger audience than may ordinarily take notice. Here, we countdown some of our favourite 007 staples, past and present.
Since niche British cashmere brand N. Peal dressed Bond in an unassuming green sweater in Skyfall in 2012, the brand’s male audience has significantly increased. When Daniel Craig was identified as wearing the lightweight 70 per cent cashmere and 30 per cent silk blend turtle neck in a poster for the latest film, it too caused a stir and swiftly became unavailable on the website. Balancing traditional dyeing and yarn-spinning techniques with modern-day computerised knitting techniques ensures luxurious fabrics with a modern fit.
Not the most visible product throughout the film, Bond is nonetheless sporting Sunspel underwear in Spectre. Having been provided polo shirts by Sunspel in the past – the specially created Riviera style was worn by Craig in Casino Royale – Bond clearly elevates the brand when it comes down to choosing essentials worthy of a seriously skilled seducer.
Turnbull & Asser
Bond author Ian Fleming was reportedly a customer of the Royal Warrant-holding shirt-maker, so it’s a fitting tribute that Bond has donned its tailored wares on more than one occasion. For Dr. No, Sean Connery was advised to wear his outfits to bed to get familiar with them, 44 years before Daniel Craig sported a white dress shirt in Casino Royale: thanks to the increased intensity in modern-day action scenes, Craig went through numerous shirts during filming.
Limited to just seven 007 pieces, each edition of the OMEGA Seamaster 300 is engraved with a unique serial number and the Spectre logo. The Seamaster has been Bond’s watch of choice since Goldeneye but this is the first time the watch on sale for fans is identical to the one seen in the film. Its top spy-worthy quality is the LiquidMetal® 12-hour scale which can keep time with anywhere in the world.
James Bond wore the sky blue Setter swim shorts by Orlebar Brown in the last film Skyfall, as seen in the Shanghai swimming pool scene – filmed in the Four Seasons Hotel in Canary Wharf. The style, tailored using inspiration from a traditional 17-piece pattern of a suit trouser, has endured ever since. Look out for the style’s A/W15 graphic print make-over from Italian architect and artist Marcello Morandini.
Crockett & Jones
It’s good to see Bond getting behind another classic British brand and back once again to serve the spy, Crockett & Jones was responsible for providing Bond’s Spectre shoe wardrobe. The six styles featured include the plain black Radnor boot, its heavy-duty commando rubber sole suitable for Bond in action mode, and the more elegant Norwich and Alex shoes in black calf leather.
Responsible for the mainstay of the Bond wardrobe in Spectre, Tom Ford also provides gentlemanly accessories, from pocket squares and bow ties to its Hugh sunglasses, to complement the range of outfits seen in the film. An evening look sees Bond back in white, sporting the Windsor ivory single-breasted dinner jacket, while a more casual, sporty look comprises a quilted cardigan jacket with ribbed knitted sleeves, paired with gabardine ski pants, Tom Ford has ensured Bond tackles every situation impeccably dressed. MR PORTER launched a timely selection of pieces from the brand on its website in September.
A long-standing watch partner of Bond and a favourite from the older films, Seiko was Roger Moore’s go-to for watches in For Your Eyes Only and Octopussy, among others. One model was the WLK005 LCD watch. Fictional gadget qualities included the watch operating as a remote detonator, tracker and satellite communication device.
Although not visible in the films, No.89 by Floris is said to have been a favourite fragrance of the original James Bond book series author Ian Fleming, and a number of references to the British heritage brand can be found in the novels. The woody, citrusy aroma lends itself to a whole collection. Bond has been spotted using a wooden shaving bowl in a previous film, so the No.89 edition with brush is the perfect match.
The ever-adventurous Bond inevitably finds himself in the mountains on occasion, and Spectre sees him kitted out in the latest high-tech alpine eyewear from Vuarnet. Born from a partnership between an optician and an alpine skier, the brand specialises in the use of mineral lenses – the same as NASA uses in its telescopes – made in Paris. Bond sports the Glacier frame, a sporty aviator style made from lightweight metal and top-class Italian Mazzucchelli acetate, out in three new colours this season.