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Lady Gaga Stars in the Latest Tiffany & Co. Campaign

Tiffany & Co. debuts a new chapter in its Legendary Style series starring Lady Gaga, which will premier in full at the Super Bowl this Sunday 

Tiffany & Co. is launching a new jewellery collection with a 60-second film starring Lady Gaga, directed in partnership with Grace Coddington and shot by David Sims. The film will air during the Super Bowl this Sunday 5 February, when Lada Gaga will also perform during the halftime show. The film is the latest chapter in Tiffany's Legendary Style series and features Gaga speaking candidly about her creative journey of self-expression. 

The new Tiffany City HardWear collection features bold, 18-karat gold and sterling silver pieces, defined by elegant lines and modern, urban spirit. The collection, originally inspired by a 1971 unisex bracelet from the Tiffany archives, features earrings, necklaces, rings and pendants.

The Legendary Style campaign honours inspiring women, chosen for their authenticity, intelligence and fearless spirit. “In New York, you're born knowing that Tiffany is the best, and that it is where the magic happens," Lada Gaga comments. "The Brand is definitive and iconic, yet continues to push and evolve with the times. To me, Tiffany represents timeless American jewellery.”