From Japan with love: Mr Porter showcases six new Japanese brands as part of London Collections Men
Mr Porter and Japanese fashion retailer BEAMS joined forces over the weekend to spotlight six up-and-coming Japanese brands at London's Edel Assanti Gallery.
The presentation featured Teatora, famous in its native country for innovative travel suits, including packable blazers crafted from technical nylon and easy-roll, one-day tees, ideal for modern adventurers.
Elsewhere, panelled tees by Aloye and embroidered shirts by SASQUATCHfabrix attracted clusters of camera-clad bloggers, placed alongside soft, sophisticated cuts by Marvy Jamoke, which translates from Japanese to ‘marvellous bad guy’.
A Luxury London favourite was OrSlow, a brand that has gained cult status in Japan for its utilitarian box cuts, distressed denim and patchwork, founded by Ichiro Nakutsu, a self-confessed clothes hoarder. Nakutsu’s work is the antithesis to fast fashion; his thought-to-thread concept pulls together innovative weaves and washes to create vintage-inspired, delicately crafted pieces, steeped in Japanese tradition.
Kics Document completed the set with a collection of detailed plaid and pinstriped shirts, created using traditional craft methods.
East-meets-West influences have rippled throughout London’s menswear collections for several seasons now, and it therefore feels like the perfect moment for Mr Porter to elevate its handpicked roster of Japan-grown talent.
“Japanese brands have always performed incredibly well for us and we have worked with BEAMS since our launch,” said Toby Bateman, Buying and Sales Director for Mr Porter. “We certainly find that the Japanese approach to design has global appeal and resonates well with our customers on a seasonal basis. We already had a strong working relationship with BEAMS, however this partnership marks a new era in contemporary menswear.”
BEAMS started with just one shop in Harajuku before growing to become one of the country’s most successful and multifaceted retailers, known for its American-inspired preppy and heritage menswear, ranging from tailored workwear to urban staples and illustrated T-shirts.
The collaboration demonstrates the ever-increasing recognition of Japanese fashion in Western markets and all six designers are available to buy on Mr Porter from tomorrow.