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Behold: London's Magical Christmas Windows

Still lacking Christmas spirit? Let London’s yuletide window displays fill you with festive joy

The countdown to Christmas is upon us and London’s prestigious hotels and boutiques are pulling out all of the stops as they compete for the most dazzling decks and festive façades. From Cartier’s ribbon-wrapped flagship boutique on New Bond Street to the dashing Harrods display in partnership with Burberry, explore London’s finest Christmas windows, twinkling with festive spirit. 

Cartier, Mayfair

Cartier has once again wrapped its plush New Bond Street boutique in a gigantic red ribbon. While the theatrical display is now a Christmas tradition, the fine jeweller continues to surprise with its ornate window décor. Look a little closer this year and you will see that each window is neatly stacked with red and white gift boxes, reminiscent of an advent calendar. A Cartier gift for every day of Christmas? Yes please… 

175-177 New Bond Street, Mayfair, London W1S 4RN

Van Cleef & Arpels, Mayfair 

High jewellery maison Van Cleef & Arpels on New Bond Street is swathed in twinkling evergreen this December. The flagship façade has been spruced up with bushy Christmas pines, which trim the window boxes and frame each festive window display, each one brimming with lustrous delights.

9 New Bond Street, Mayfair, London W1S 3SW, 020 7493 0400

Harrods, Knightsbridge

For the first time, Harrods has partnered with Burberry for a theatrical Christmas window display, spinning a tale of two children on an enchanting adventure through a snow-swept English country house. Titled A Very British Fairy Tale, the narrative unfolds over 29 windows, brimming with limited-edition Burberry products. 

87-135 Brompton Road, Knightsbridge, London SW1X 7XL


The May Fair Hotel

The iconic May Fair Hotel has launched an interactive window display that resembles a supersized advent calendar, glittering with covetable treasures. Created by renowned artist Terry Jackson, each day reveals a new gift donated by a business in the Mayfair community, including Sophia Webster, La Perla and Temperley. Discount vouchers to purchase selected items are available to hotel guests and you can also win daily prizes on Instagram.  Good luck! 

Stratton Street, Mayfair, London W1J 8LT

Tiffany & Co, Mayfair 

Tiffany’s enchanting windows bring a touch of NYC glamour to Old Bond Street this Christmas. Inspired by New York’s glittering skyline, charming illustrations showcase the Big Apple, swathed in signature aquamarine hues. The boutique is also decked out with elegant wreaths and glittering Christmas trees, festooned with bespoke decorations including Tiffany boxes and icy crystals.  

25 Old Bond Street, Mayfair, London W1S 4QB