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Miu Miu Launches Made-to-Order Jewel Pumps

A Miu Miu makeover in Chelsea: the Italian fashion brand revamps its Sloane Street store and launches a colourful bespoke shoe service

It’s all gone blue at Miu Miu, in the very best way. The luxury Italian brand’s boutique on Sloane Street has reopened its doors following a resplendent renovation. Its once-golden damask walls have been reinterpreted in a delicate shade of light blue, matched with coordinating carpet and ceiling. The blue wash creates an all-over minimalist, feminine effect, complemented by signature Miu Miu velvet furnishings.

Guaranteed to stand out against the boutique’s sleek blue backdrop is the new collection of made-to-order, joyful jewel heel pumps. The new bespoke service allows you to add a personal touch to the signature Miu Miu shoe, recognisable by its glittering statement heel.

Customers can select from fabrics including suede, satin, patent leather and natural python, available in a wide spectrum of vibrant colour combinations. 

Complete your personalised pump by selecting from a diverse roster of silver and gold jewelled heels, individually studded with mix-and-match, multi-coloured stones.

Clicking your heels has never been such fun. 

185 Sloane Street, Belgravia, London SW1X 9NW, www.miumiu.com