Imbued with rock ‘n’ roll spirit, Rockins louche and luxurious loungewear is too good to wear only at home
Lauded for their laidback appeal and effortless glamour, pyjama-inspired pieces have been caressing the catwalk for several seasons now, from casual nightshirt dresses and slinky camisoles to head-to-toe printed silk.
Sleek and sultry with a wink of rebellion, Rockins stands out against its sleepwear contemporaries for its bold, patterned two-pieces. Seductive, vintage-inspired prints include flaming flowers, explosive stars and racy leopard print, enhanced by a spiked tooth trim.
“Nothing feels quite like a pair of silk pyjamas around the house,” says co-founder, Jess Morris. “Ours are not necessarily for sleep though; in fact, I would very much encourage taking them off to sleep and then putting them back on in the morning for the day, and through until night-time again. Wear with flats or a heel – they are glam casual.”
Rockins was launched in 2014 by London-based couple Jess Morris and Tim Rockins, both of whom lived through the supercharged seventies. Rockins, an illustrator, sketches and designs while Morris, renowned for her effortless glam-rock style, pushes the PR side.
What began as a line of skinny scarves has grown into a ready-to-wear, accessory and luxe homeware collection, rife with bohemian, rock 'n' roll spirit. Close friend Kate Moss is a poster girl for the brand, frequently seen cutting through Highgate with a slinky silk scarf draped around her neck, while fellow fans of the label include Keith Richards, Harry Styles, Gigi Hadid and Sienna Miller.
“I’d like to say that we have an organised and methodical mode of working but each season is different,” says Morris. “Tim has a never ending, psychedelic archive of patterns in his brain that he cleverly unfolds onto his screen through the night, all year round. It’s then a case of editing until we arrive at our final collection. Once we have done this, the prints inform the rest of the collections: shirting, pyjamas, cushions and throws.”
Whether wafting around your living room or pairing with heels as a luxe alternative to eveningwear, Rockins loungewear couples old-school sensuality with modern glamour for an irresistibly louche look. Just add attitude.
Jess Morris’ Top Sleepover Songs
The entire Rumours album by Fleetwood Mac (1977) is a must at any sleepover
For a laugh – S-S-S-Single Bed by Fox (1976)
Anything by The Mamas & the Papas
After the Gold Rush by Neil Young (1970)