The luxury jeweller has teamed up with SSH Maritime to launch a series of summer diamond boutiques on board superyachts, creating “Bond Street on Sea”
Super-luxury jeweller Samer Halimeh New York is to launch the world’s first "superyacht shops" in partnership with luxury yachting company SSH Maritime. The announcement comes weeks after the international diamond brand opened its new flagship store in Knightsbridge - reported to be the most heavily fortified jewellery boutique in London.
The New York-based jeweller specialises in coloured and rare diamonds including pink, blue and yellow, ranging from D Flawless to GH VS stone. Hollywood A-listers on the red carpet and and members of various Royal families have been seen wearing Samer Halimeh New York jewels.
Earlier this month, Samer Halimeh NY opened a opened a new diamond jewellery pop-up shop in the lobby of the InterContinental Carlton Cannes Hotel - but this the first time that the super-luxury brand has ventured into the world of superyachts.
Creating a diamond showcase in a nautical setting, the jewellery-superyacht collaborations will be undertaken on four of the SSH Maritime superyachts – Chakra, Serenity, Grand Ocean and O’Mega.
Superyacht charter customers will be asked in advance if they would like a diamond showcase on board and, if so, will be sent a VIP brochure to choose which pieces they would like showcased in advance. Whilst on board they will be allowed to wear the diamond jewellery and diamonds (and while visiting places when moored) and will have the opportunity to buy the jewels once the cruise has come to end.
Those who spend in excess of $1 million US dollars could qualify for two to three extra free days on board the superyacht.
The “superyacht shops” were announced on board Chakra, a 282 ft/86m superyacht, moored in Cannes for the occasion. Previously a vast commercial vessel, Chakra was converted into a superyacht in 1998 and luxuriously refitted and enlarged by SSH Maritime in 2016. It has a crew of 30, a cruising range in excess of 10,000 nautical miles and a maximum speed of 15 knots.
“Samer Halimeh New York are delighted to announce the launch of the summer superyacht "diamond boutiques" on board the Chakra, the exclusive SSH Maritime superyacht,” says Samer Halimeh, Founder and Chief Executive of Samer Halimeh New York. “Owners of the world’s most beautiful diamonds also use superyachts, private jets and 5-star hotels, which is why this collaboration with SSH Maritime is highly complementary for both brands and clients.”