Luxury watchmaking isn’t just for the Swiss. Seiko’s new Brompton Road boutique showcases the Japanese watchmaker’s finest mechanical masterpieces and coveted timepieces
Seiko launched in 1881, first as a watch repairer and then as a watchmaker, followed by the launch of Grand Seiko in 1960. The Japanese brand made its name during the decade by pioneering dive watches, which were popularised by American military during the Vietnam War.
Today, the tech-smart Seiko is complemented by luxury haute horlogerie division, Credor, which takes centre-stage at the newly opened concept boutique in Knightsbridge.
Seiko’s first London outpost showcases the Japanese brand’s wealth of luxury watches, honouring its esteemed lineage and unwavering commitment to cutting-edge precision.
Among the extraordinary masterpieces on display is the famed and highly complicated Spring Drive Minute Repeater, Seiko’s most expensive and complex watch, finished to exacting standards. A striking openwork barrel takes a subtle cue from the bell flower, the iconic symbol of Shiojiri.
Another miniature masterpiece is the supremely elegant Eichi II timepiece, with a porcelain, hand-decorated dial. This minimalist design is partnered with a state-of-the-art Spring Dial for a clean, sophisticated watch that demonstrates deft Japanese simplicity at its finest.
Finally, the astonishing Fugaku Tourbillon – a diminutive, gem-studded work-of-art that pairs astonishing handcraftsmanship with the very first tourbillon movement by Seiko. Technically and visually astounding, the three-dimesnional design is inspired by Hokusai’s iconic paintings of Mount Fuji, while dial is less than 4mm thick, making it one of the thinnest tourbillons in the world.
Head to the handsome new Seiko boutique on Brompton Road now to see for yourself.