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TAG Heuer & Bamford Watch Department: Build a Bespoke Timepiece

A high-calibre individual: personalise your Tag Heuer timepiece for a one-of-a-kind watch with staying power

Tag Heuer is the latest luxury watch brand to partner with Bamford Watch Department, the world-renowned watch customisation company founded by George Bamford in 2004. Following in the footsteps of Zenith, who partnered with Bamford back in June, Tag Heuer’s collection of iconic racing watches can now be fully personalised. 

Build your own bespoke TAG Heuer online, selecting from an astounding one billion customisation options. Sound daunting? Never fear, the nifty service is swift and simple to use, and is also available at Dover Street Market and the BWD flagship boutique in Mayfair.

Pick from boundless colours for hands, dials and signature details, in addition to a spectrum of straps and cases. 


"I have always been an unapologetic racing fanatic and that, coupled with my dedication to the art of watchmaking, has ensured that for me this collaboration is one of the most exciting and rewarding achievements we have accomplished as a business," says Bamford. ‘To offer our own take on these incredible timepieces and write ourselves into the TAG Heuer story.”

Whether you are looking for subtle personalisation or a multi-coloured party on your wrist, the new Tag Heuer customisation service caters for every taste. Our only problem? Picking just one. 

From £4,500; design your own Tag Heuer watch here: www.bamfordwatchdepartment.com