Both a beautiful bracelet and a high-performance timepiece, the new Chanel Code Coco watch ticks every box
Is it a bangle or is it a watch? The sleek new multi-faceted Code Coco watch by Chanel is both a masterful design and a twinkling work of art, which takes its cue from the iconic 2.55 bag.
Chanel’s trademark, quilted grid is reimagined on a stainless steel bracelet, but the most recognisable similarity between the new jewellery watch and the 2.55 bag is the swivelling oblong clasp that artfully defines the black lacquered dial.
Based on the rotating double CC Mademoiselle lock, this crafty clasp clicks open to show a sparkling, princess-cut diamond, alongside the time and minute hands. It can be placed horizontally or vertically to conceal or reveal the time as you please.
The modern jewellery watch features a high-precision quartz movement and is available in four different styles, including a high-glamour, limited-edition model emblazoned with diamonds. The new wristwatch proceeds the highly technical Chanel Calibre 2 timepiece for women, debuted at Baselworld in March, suggesting that the French fashion house is currently flexing its horological muscles.
The new timepiece is accompanied by a black-and-white campaign, intimately shot in Coco Chanel’s former apartment in Paris. Chanel muses Stella Tennant and Alice Dellal star alongside a selection of esteemed women who work behind the scenes at Chanel: fashion studio director, Virginie Viard; fabric director, Kim Young-Seong; visual merchandiser, Agnes Liely and global creative make-up and colour director, Lucia Pica.
Indeed, it feels rather fitting for a women's watch campaign to feature the integral female characters that make Chanel tick.