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The Sheraton Park Lane Celebrates 101 Dalmatians With Doggie Talent Contest

Black and white spots; they’re all the rage, dahling.

This year marks the 55th anniversary of Disney’s 101 Dalmatians film, and to celebrate, The Sheraton Park Lane is beginning a nation-wide search to find a modern-day Pongo & Perdy to become the hotel’s official mascots.

Thanks to its location near Green Park (the setting for the classic Disney film) The Sheraton will celebrate its canine connection (as well as its multi-million pound refurbishment) with miniature Dalmatian ornaments in each of the newly redecorated guestrooms.

The hotel’s re-launch is set for later this year, but the DeVil is in the details, so The Sheraton is preparing early by picking some furry friends to play a starring role in the celebrations.

Spotted hopefuls (or, at least, their owners) should upload a picture on Instagram or Twitter, showcasing how their Dalmatian likes to travel, using the hashtag #ParkLanePongoPerdy.

The winning dogs and their owners will receive a complimentary stay in the hotel where they will officially receive their titles as The Sheraton London Park Lane Hotel mascots. The new Pongo & Perdy will star in a photo shoot and then be walked around Green Park while their owners enjoy afternoon tea. Plus, the new mascots will be guests of honour at the hotel’s formal re-launch in the Autumn.

Think your dog has what it takes to be ‘spotted’? There’s only a week left to get your entries in, so start snapping!

Entries must be in by 30 June, the winning Pongo & Perdy will be announced on 1 July, www.sheratonparklane.com